In 2008, when the real estate market crashed many brokerages — big and small alike— were faced with the possibility of closure. In the decade since the biggest real estate crash in history, local brokerages are rapidly beginning to succeed and surge in popularity.
The popularity of independent brokerages makes sense, because as far as real estate goes, seeking local is always better. In a survey of more than 3,000 U.S. homeowners, nearly 90 percent of consumers said they preferred working with an agent who was affiliated with an established local real estate company.
Below, we’ve listed the top reasons homebuyers should consider independent real estate brokerages when buying or selling a home.
We know the neighborhood
Homebuyers moving to a new area can spending countless hours researching data online regarding a neighborhood, but no one will be able to guide you to the perfect location quite like a local agent. If you break down what you are looking for in a neighborhood, chances are we can show you the houses on the market in an area that best fits your needs.
This knowledge of a community also comes in handy when working with a seller. Local agents can pull closer comps and foresee the market changing in the area faster than national agents can.
We live here so our guidance is authentic
Brokers and agents at independent brokerages tend to live in the area they sell to. This means, agents are more likely to be highly invested in the properties that they are working with. We are excited to share the community we love, and will work with you to find a home here too!
Talent is gravitating towards independent brokerages
According to a National Association of Realtors (NAR) 2016 survey, over half (51 percent) of Realtors today are affiliated with an independent company. Why is this? Well, most top talent are for brokerages with cultures that support collaboration, social giving and independence. They want the ability to learn, grow and receive proper praise for a job well done.
We’re more adaptable than the franchises
When you work with a local brokerage, there is no red tape from upper management that needs to be cut through, making us more adaptable to your needs. If we see that there is a shift in the market or a new technology that will benefit our clients, we don't have to wait for someone to approve our request. Independent brokerages can simply adapt and make changes to quickly, and most effectively, help our clients.