From Westside Minimalism to Mountain Maximalism: Kendall Jenner’s New Design Direction
The Supermodel Trades Glamour for 'Grandma-Chic' Warmth in a Stunning Collaboration with Heidi Caillier
(All photos courtesy of Architectural Digest)
In the world of high-end real estate, trends are often set not by fleeting fads, but by cultural tastemakers defining a new kind of luxury. A recent feature in Architectural Digest showcased one of the most compelling shifts in contemporary design: Kendall Jenner’s newly completed mountain getaway, a ground-up build that is a stunning, warm departure from the stark minimalism often associated with celebrity homes.
Working with San Francisco-based designer Heidi Caillier and Bay Area architect Kirby Lee, the supermodel created a rural retreat that feels immediately "well-loved and lived in." For Westside homeowners, this project offers a masterclass in how to infuse a new construction with timeless character.
The Fearlessness of Fabric
The centerpiece of this design shift—and the most talked-about element of the feature—is a massive sectional sofa upholstered in nearly 50 yards of Lee Jofa's bold Hollyhock Handblock print. This "grandma-chic" floral fabric, once seen as strictly traditional, is a fearless statement that defines the room's entire aesthetic.
As Jenner noted, the fabric never caused a moment of doubt, setting the tone for a home deliberately designed for comfort and connection. The vision was clear: "A house full of people squeezed onto a couch for game night." This demonstrates the ultimate goal of true luxury: creating an atmosphere where genuine moments occur effortlessly.
The Collaborative Vision: Color, Pattern, and Purpose
Jenner’s inspiration was not limited to traditional design sources. She deliberately sought out patterns, color (referencing the slightly washed-out primary reds, deep navys, and muted greens found in the Bode fashion brand), and a collaborative process.
Designer Heidi Caillier, whom Jenner discovered via the AD Instagram feed, excels at coaxing character from new structures. She has a rare ability to balance eclectic elements—like midcentury Italian lighting with vintage Indian rugs and floral wallpaper—resulting in a timeless, whimsical aesthetic.
Even the iconic Kris Jenner contributed to the architectural vision, with the supermodel citing her mother's idea for a fireplace in the kitchen—a detail that instantly elevates the space into a cozy, communal hub. This level of intentionality, from the architectural details (thanks to architect Kirby Lee) to the custom upholstery, is what distinguishes high-caliber design.
The Takeaway for High-End LA Properties
While a stark, minimalist aesthetic will always have its place, the shift toward maximalist warmth, pattern, and rich texture reflects a growing desire among high-net-worth clients for spaces that feel unique, personality-driven, and genuinely homey.
This project underscores the Campbell Wellman philosophy: whether we are advising on a multi-million-dollar purchase (Campbell Wellman Properties) or executing a custom build or renovation (Spiegel Wellman), the value of a property is tied directly to the quality of its vision. A home that feels intentionally designed and built for a life well-lived is an asset that appreciates in value and style.
Whether you are inspired by this maximalist mountain aesthetic or prefer the clean lines of Westside coastal modernism, Campbell Wellman offers impeccable design and build services, guiding clients from initial vision to final execution. Let’s have a creative conversation.