Dive into Summer Fun: 

The Santa Monica Pier 360 Beach Festival



Calling all beach lovers, adrenaline junkies, and festival enthusiasts! The Santa Monica Pier 360 Beach Festival is back for another year of epic fun, and you won't want to miss it. Mark your calendars for June 29th and 30th because the Santa Monica Pier is transforming into a haven for all things beach life.

This FREE, all-ages event is your chance to soak up the iconic SoCal vibes and celebrate everything we love about the beach. Here's why you should add the Santa Monica Pier 360 Beach Festival to your summer bucket list:

  • Thrilling Ocean Sports Competitions: Witness heart-pounding action as athletes battle it out in paddleboard races, lifeguard challenges, ocean swims, beach volleyball tournaments, and even tandem surf contests.

  • Live Music and Entertainment: Get ready to groove to live music throughout the festival. The lineup promises to keep the good vibes flowing all weekend long.

  • Foodie Paradise: Satisfy your cravings with a wide array of delicious food and drinks from local vendors.

  • Interactive Fun: Get your game on with interactive experiences and exciting activities. This is the perfect spot for families to create lasting summer memories.

  • Brand Sampling: Discover your new favorite products with sampling opportunities from some of your favorite brands.

Calling All Athletes and Volunteers!

Do you crave competition or want to give back to your community? The Santa Monica Pier 360 Beach Festival has opportunities for everyone!

Athletes: Put your skills to the test and register for a chance to win amazing prizes in various athletic and ocean sports competitions. Sign-ups for skateboard trick contests will be available on-site.

Volunteers: Lend a helping hand and get involved in the fun! The festival relies on amazing volunteers to keep things running smoothly. Sign-up opportunities include registration, set-up, and race direction.

Don't miss out on this epic celebration of beach life! Head down to the Santa Monica Pier on June 29th and 30th for a weekend packed with fun, competition, and unforgettable memories.

For more information and registration details, visit the Santa Monica Pier 360 Beach Festival website.